Free Ebook RoadMap: A Guide to a Successful Strategic Marketing Plan, by Scott Harris
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RoadMap: A Guide to a Successful Strategic Marketing Plan, by Scott Harris
Free Ebook RoadMap: A Guide to a Successful Strategic Marketing Plan, by Scott Harris
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In Scott Harris' 25-plus years in business, he has seen strategic marketing plans in every imaginable state -- from the current and effective to the dusty to the non existent. Only one thing about strategic marketing plans has remained the same throughout every year, client and industry: every company could use a good one and every successful company has one. In RoadMap, Scott describes the value a strategic plan adds to your marketing?and your marketing bottom line -- while outlining 11 key steps to creating a powerful, effective, flexible and usable strategic marketing plan. Coupled with real-life examples and proven business advice, this is an important tool for business owners of all companies (regardless of size or industry) looking for a stronger strategic focus and a greater return on their marketing efforts. If you do not have a plan, or still consider marketing an expense and not an investment, this book is for you.
- Sales Rank: #2695500 in Books
- Published on: 2012-11-29
- Original language: English
- Dimensions: 8.00" h x .24" w x 5.00" l,
- Binding: Paperback
- 100 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
A Fun Road Trip
By Dallas Woodburn
One needn't be a CEO, business owner or entrepreneur to benefit from "RoadMap." Indeed, this book offers valuable lessons and insights to make you more successful in most any endeavor in your life. While many "business" books can be daunting, reading this one is like taking a Road Trip while having an enjoyable conversation with the author who distills his quarter-century of professional experience into easy-to-understand explanations and examples. To be sure, "RoadMap" can help guide you to the destination of Success with GPS-like accuracy.
1 of 1 people found the following review helpful.
RDM
By Amazon Customer
A quick read that is full of immediately useful information. Businesses, non-profits and virtually any organization looking to improve their marketing process and return on time and money should read and follow the steps in this book.
1 of 1 people found the following review helpful.
I couldn't put it down!
By Frank S.
Scott's experience and insights bring light to co-creating a successful strategic marketing plan. A concise and powerful read for an established business owner or budding entrepreneur.
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